Task 1: Research Portfolio
Learning Outcome 1 (U20): Know how existing advertising campaigns embed advertisements across a range of media products (P1, M1) Learning Outcome 1 (U24): Understand the products that are produced within and across media industries (P1) There are a range of different media products within the advertising that can be used for different businesses to help promote what they're selling, and make use of cross-media. - Social media - Posters - Billboards - Radio ads - Video ads - Flyers - Magazine ads - Newspaper ads There is a big change in how brands are marketed as we spend more time on our mobiles, tablets and laptops. Brands have to find ways to connect with customers through all these devices in real time and create campaigns that work across social media, display advertising and e-commerce. Our choice of media: We have decided that for this campaign we will create a magazine ad, billboard and video ad. This is because they differ from each other quite a...