Sam Bromley Unit 20 and24 assignment

Task 5: Job Roles Learning Outcome 2 (U24): Understand the behaviours, skills and attributes necessary within the advertising industry. 1.Explain the behaviours and attributes required for a specific job role: P4 (U24) Account executive  An account executive has different responsibilities to fulfil their job role. They must meet up with clients and communicate with them to discuss and identify their different advertising requirements.  They must also work with agency colleagues to plan an advertising campaign that meets both the client’s brief and budget. Furthermore, the account executive must then present the ideas and budget to the client, along with any agency colleagues needed. For example, the account manager. The account manager is then needed there to work with the account executive, to brief media, creative and research staff and to also help with the forming of marketing strategies. The account executive will then communicate with the client an...

Learning outcome 2 - Understand the behaviours, skills and attributes necessary within the advertising industry. P3 Describe what skills are required for different media industry job roles.  Explain different job roles within advertising, describe what skills are required. The following animation describes the different roles within advertising and the skills required. Some slides go very quickly so please pause when necessary

D1: U24 Discuss how successful media concepts have been positively exploited across multiple media industries.  The first campaign that I have decided to analyse in this task is McDonalds Monopoly. This campaign offers McDonalds customers to win prizes and rewards through buying products in store. The more platforms that McDonalds advertise this campaign on the more attention it happens to bring, and because they are a well-known company, any platform that is used to showcase this will create lots of awareness about this. It works in a positive way because it is a traditional brand where Purchase is required in order to participate at all levels, with tokens awarded on fries and drinks, selected sandwiches and other sides The campaign will be supported by marketing via TV, radio, press, social (Facebook, Twitter, Instagram and Snapchat), digital as well as the online site and game McDonald's Monopoly campaigns have become an annual tradition since it began in the US...