Task 7: Create the Adverts

Learning Outcome; Be able to produce the planned media components

P4 Create the media components to be used in the planned campaign

Video: This was made to ensure that we can show a more creative side to our promotion where everything the drink has to offer is shown.


Audience Feedback: We conducted a survey to obtain some feedback. The questions are below, with the results afterwards. We asked 10 participants to watch the advert take the survey

The results from the questionnaire can be seen below.

This feedback shows that most viewers found the video good overall, however, all participants were able to identify areas for improvement or areas that were not so up to scratch. An example of all of this would be in question 2 where the majority said that the purpose of the ad (Eg the storyline) was clear, whereas some of them said it was not, and some suggested that the flavour was promoted well. This was an open ended question. The range of answers tells me that lots could of been executed differently, but regardless it was still a very good advert.

Billboard: We created a billboard because we felt that this is one of the best modes of promotion since it can be seen by many, especially if it is on high streets of high footfall.

Magazine ad: We then created a magazine advert, which in a sense is similar to a poster, but magazine ads are seen more in publications whereas a poster will be seen in similar locations to billboards and so we needed something different.

Mock Ups of final design:





Video ad:

Our advert meets the criteria for the use of codes and conventions in a number of ways. The first one being is that it has a narrative and a storyline that helps to make the drink seem a lot more attractive. This is important because otherwise the audience can not understand why what they are seeing is happening. By making the storyline about a treasure hunt (using the retro treasure hunt music) where the characters have to search for cans, it makes the video a lot more entertaining, and puts a lot of respect on the drink for the taste because if it was not good then the characters wouldn't be searching for it. As well as this, we included our slogan at the end of the video, with a narrator saying it at the end of the video to make sure that it sticks in the audiences mind. To elaborate on the music side of things, we used the appropriate music in this advert because the main song used was retro treasure hunt, fitting the theme of a search for the drinks cans, and the brief which was telling us to target a retro audience. As well as this, we used soft mellow music at the beginning to show the build up to finding the strawberry laces, because we wanted to start the video off with a peaceful vibe. We used lots of transitions to show the separation between parts of the video. For example, after the laces are found, we use a fade to black transition to tell the audience that something is going to happen, making the build up a lot more exciting. In terms of social media, this is something that we should have included, ideally at the end of the video, so that we can refer the audience to go and find out more about the company.

Magazine ad:

The magazine ad meets the criteria for the codes and conventions that it should do for a number of reasons. First off there is a large image of the product placed in the middle of the page in order to ensure that any viewers see that first and know what it is. Then after this you can see the Phizzwizzard logo on the advert which is important because it's the brand identity and it tells you the name of the drink. The slogan is then placed on the bottom of the page which is what brands use to help the product stick in your mind. It is also important to have the social media references because it tells potential customers where they can go and find out more about the company and the product. The font used in this advert was also good because it is quite an enchanting looking piece of text and as a result fits the theme of our advert quite well and makes it more interesting. This piece of promotional material also contains the social media references, informing the audience that they can find out more about the company through searching Phizzwizzard on platforms such as Instagram and Facebook, which is good because it makes it more likely that they will go and research further.

Billboard:

Similar to the magazine ad, the billboard also meets the needed criteria in a number of ways such as that we have the slogan in large writing to help the audience remember the product and the brand "The blast from the past" reminds you that the product is retro and should encourage you to want to go and get it. For a billboard which is often going to be seen on a high street, the slogan should be bold and easily visible, hence why there is more focus on it than there is on the magazine ad. The billboard is consistent in keeping with the forrest/woodland theme which is shown in the magazine and video ad. The advertisement needs to remain consistent in order to get the message across. Ours being that you can "find" the strawberry blast from the past, and we decided to base the search for this  drink around where there is a lot of nature due to strawberry's growing on bushes and so on. We have also got the image of the drink placed in the middle so that it can be seen easily. Similar to the magazine advert, we have included a font related to the context of our advertising which is the mystery of finding the cans in forrest type areas which is quite an enchanting context and therefore explains why we used the font that we did. We have also included the social media references on this so that the audience can go and find out more about the company and the product.